DENHAM opened DENHAM Maebashi in the Hirose River riverside area of Maebashi, Gunma Prefecture, on Saturday, April 25, 2026.

The Maebashi store is the fourth street-level store in Japan, following the Daikanyama, Oita, and Kobe stores. The atmosphere of Maebashi, where historical brick architecture and modern art coexist, naturally resonates with DENHAM's brand philosophy of valuing craftsmanship and culture.

ATHLETA DENHAM (A.D.) will also be the only DENHAM store that offers a space where customers can slowly experience the full lineup of men's and women's clothing while feeling the gentle flow of the Hirose River.

-DENHAM-
Founded in Amsterdam in 2008. A global premium brand influenced by European heritage and Japanese denim culture. The brand's concept is "truth found in the details" and "respecting tradition and breaking with convention.