HAVE A PUFFY SUMMER

 Under the concept of "Puffy Summer," the Moncler Collection reimagines the brand's iconic bulge into a bright and light outdoor style.

In the "Have A PUFFY Summer" campaign, global icon Jamie Dornan, known for his work in Belfast and The Fall, embodies relaxed glamour and natural charisma, appearing alongside Andy Hillman and his team's playful animal sculptures. 

In addition, installations are being developed in Milan, Seoul, China, and other locations around the world, and a giant crab objet d'art will be exhibited at Dover Street Market Ginza in Tokyo.

I found the attempt to reinterpret iconic Moncler elements for summer very interesting. The sense of warmth and fullness that is typical of the brand has been preserved, but sublimated into a lighter, more relaxed style, and the joy and playfulness are fully expressed throughout the campaign." 
- Jamie Dornan